Freelance Website Designer + Developer

Freelance Website Designer + Developer

I make stand-out websites*

I make stand-out websites*

I make stand-out websites*

*Strategic websites that sell for you, look amazing, and feel like a breath of fresh air

*Strategic websites that sell for you, look amazing, and feel like a breath of fresh air

for good people*

for good people*

for good people*

*People who give a shit about other people and the planet

*People who give a shit about other people and the planet

doing great things*

doing great things*

doing great things*

*Selling products or providing services that make a difference, don’t cause harm, and are actually useful

*Selling products or providing services that make a difference, don’t cause harm, and are actually useful

myoga case study
myoga case study
myoga case study

Branding

Branding

Branding

Photoshoot direction

Photoshoot direction

Photoshoot direction

SEO

SEO

SEO

Website design

Website design

Website design

Website development

Website development

Website development

Mary Adkins case study
Mary Adkins case study
Mary Adkins case study

Branding

Branding

Branding

Sales page design

Sales page design

Sales page design

Website design

Website design

Website design

Website development

Website development

Website development

Third Rail Press case study
Third Rail Press case study
Third Rail Press case study

Photoshoot direction

Photoshoot direction

Photoshoot direction

Website design

Website design

Website design

Website development

Website development

Website development

Bell & Wether case study
Bell & Wether case study
Bell & Wether case study

Branding

Branding

Branding

Photoshoot direction

Photoshoot direction

Photoshoot direction

SEO

SEO

SEO

Website design

Website design

Website design

Website development

Website development

Website development

My services

Here’s what I can help your micro or small business with:

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Love from clients

My clients are the best, and it looks like the feeling is mutual:

Hiring Ashley for a rebrand and site build in 2022 was in the top five decisions I've ever made in my business.

“Her taste, her skill, her eye for detail and visual design—she's one-of-a-kind, not to mention, a fun, organized, and inspiring person to work with. Thanks in no small part to her, my business revenue has increased 10X in the last three years, as we've moved from a six-figure company to a seven-figure company...and continue to grow!”

— Mary Adkins, Author and Writing Coach

We are already getting submissions from literary agents and published authors - not just debut authors - and that is virtually unheard of for a press as new as we are.

“This website turned out better than I even dreamed - and I had high expectations. I appreciated how Ashley kept asking questions and listening to me when she didn't quite get my quirky vision - and then ultimately ran with it and turned it into something even better. Letting Ashley do her thing is definitely what gives her work spark - and then her extreme thoroughness, organization, and effective communication just make the whole process a breeze. Far and above the best web design experience I've ever had.

— Alle Mudrick, Founder of Third Rail Press

Revenue has increased, my confidence has increased, and I have a new champion for life!

“Ashley goes above and beyond, she has delivered creatively, consistently and before time at every stage of every project we’ve worked on together. Her website tweaks and changes 2 years after the initial build of my current site have resulted in a higher weekly pay for me as CEO, and allowed us to add 3 more teachers, and 4 more classes to our schedule. Can’t wait to share our future wins, and be guided and supported in our future growth.”

— Kellie Brett, Founder of myoga Studio

About Ashley

I’m just a freelance website designer living in a late-stage capitalist world

What does that even mean?

It means that, in a world where you can literally buy anything you want, whenever you want, I know how crowded the marketplace is and how noisy the internet has become.

It means that, as a business owner, I completely understand how much of a risk it can feel like to invest in something big without a guarantee of any results.

And it means, as a proud, middle-aged woman, that I’ve been around long enough to see all the exaggerated promises that people make, especially when it comes to something as complex as a website.

I’m not here to design you a website in a day that exists solely on vibes. Translation: the ones that look good with a bunch of slick features but don’t do much else.

I’m here to design you a website that fucking works.